CLUB BUILDING

We hand-build each and every club to the exact performance specifications determined at your custom fitting. Our build shop is state-of-the-art with the most advanced club-making equipment technologically possible. In order to guarantee consistent readings, all of our machinery is calibrated to the same settings. This ensures our tolerances are the best in the business.

For a 13-piece full set of golf clubs the building process takes approximately 6 hours. Your club building specialist weighs and measures every club head before building begins. Grips are sorted and weighed while shafts are measured for frequency and also weighed. All this individual attention insures each club we build meets the exact specification of each customer, and the exact results and performance which were experienced in the fitting session.

Stock golf clubs acquired through retail outlets and pro shops are not flex matched. European Golf Fitting Studio takes special pains to make certain each club matches the next one in your bag. Our frequency machine registers a CPM (cycles per minute) reading. This is what manufacturers then label in standard letters for flex: L (Ladies) A (Seniors) R (Regular) S (Stiff) X (Extra Stiff).
The problem is that there is no consistency throughout the industry. One company’s Regular could be a competitor’s Stiff. We use an exact CPM numbers in both the fitting and building process. Your perfectly matched set of irons will flex with only 4-5 CPM per half inch in length. Hand-building clubs one by one is the only way to meet maximum variation. Regardless of what decal stickers report on stock clubs, frequency matching for flex is not possible off the assembly line.